Identity Design — Haven Simmons

Logo Design | Corporate Identity

Design is the foundational structure of a brand that all organizational relationships are built. Below are a few case studies and logo designs.

Casino Arizona

Casino Arizona is owned and operated by the Salt River Pima-Maricopa Native Indian Community, a sovereign tribe established in 1879. Comprised of two groups, Pima and Maricopa tribes, which represented in the logo and collectively called the river people. The casino opened in 1998 in a temporary “tent” structure while the permanent resort was being built.

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Made In Teton Valley

Consisting of three small towns Teton Valley is a proud community that creates a variety of goods. The Teton Valley board commissioned a logomark that could be displayed in retail spaces and printed on labels .

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Teton High School

A small high school was presented with a modern problem. The school needed to change the name and mascot of the local high school, but this was more than just a simple logo and name change. The design needed to merge the past and the tradition of the alumni while creating a new and exciting image that current student body could be proud of.

Wilson’s Peaches

A small town farmer with a fine orchard of peaches, Leon Wilson needed to create an authentic persona around the quality of his locally grown fruit. With a small social following and the occasional Farm-To-Market stands, his signage had a brief window to leave lasting impression.

The Sophos Store

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